From the very beginning, Norway King Crab has worked closely with fishermen to create regularity of catches and delivery all year round. Together with authorities, we have worked on creating good conditions for all-year catches and optimizing the crab fishing. Through this co-operation and development of our plants, we have today achieved all-year catching and delivery.
Through running R&D activities run by our Head of Research, Roman M. Vasilyev, we have achieved extremely good results when it comes to quality assurance and well-being of crabs. Today, we handle, pack and ship live King Crabs all over the world with very good results. We focus heavily on the brand and the story behind our product. We wish to focus on the fisherman as the important element he is, and we want to emphasize that our activities are located in Finnmark County – the northernmost county of Norway, where we have the cold and clear water, midnight sun in the summertime and 24 hours of darkness during the winter. This and the stories of the individual crabs and fishermen are made available through the story given to the customer through our QR tagging of the crabs.
In order to continually become more professional in the live King Crab business, we have some focal areas and values we believe in:
- Regularity, quality and delivery capacity
- Well-being of crabs
- Respect for sustainable resources
- Certification requirements and focus on Food Safety